Increase Cellar Door Visitation and Grow Loyal Customers

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Increase Cellar Door Visitation and Grow Loyal Customers

May 10, 2017 @ 9:30 am - 4:30 pm


Have you noticed it’s getting harder and harder to get people to your cellar door? It’s an all too common problem within Wine Tourism – new tasting rooms pop up continually and there seems to be less of the pie to go around. 

So how can you stand out from the crowd and increase visitation to your cellar door

Join WISA in collaboration with bizeez communications as we untangle the world of modern wine tourism marketing and help you with solid tactics to increase visitation to your cellar door and ultimately increase your wine sales.


In this Full Day Workshop you will learn:

  • The fundamentals of Wine Tourism Marketing, understanding the new digital age wine tourist and how their behaviour will significantly impact your business in 2017 and beyond.
  • Websites – why they are your hardest working team member (working 24/7/365) and how to optimize for both search and engagement
  • Location marketing tactics to grab those wine tourists on the ground (Google estimates 85% of travellers make plans when at their destination) – be their first choice
  • Social media and content creation – fix your leaks and create an effective and engagement driven conversation
  • How to encourage customer advocacy and why influencers are so important to a compelling marketing strategy
  • Paid vs organic – why you should consider both options in a powerful wine tourism strategy.
  • Grow your visibility and audience with proven and more importantly – ethical (white hat) On and Off Page Optimisation tactics you can easily implement to boost your Search Rankings.


Who will benefit from this workshop?

Wine business owners, cellar door managers and wine marketers who want to evolve through gaining a solid understanding of modern tactics to maximise wine tourism and marketing outcomes in a fast paced and ever increasingly competitive world.


This workshop has been designed to take participants from the very basics right through to some advanced tactics so you can confidently manage marketing your cellar door and increase visitation.

This workshop Includes:

  • Full day of jam packed learning in a supportive environment
  • Light lunch and refreshments
  • Exclusive bonus content including worksheets, templates and useful links
  • Multiple opportunities to ask questions specific to your knowledge
  • Take home practical and easily implementable skills to drive customer engagement and loyalty


About the Presenter

Tania Shirgwin from bizeez communications has a reputation as an entertaining and knowledgeable workshop presenter. She provides current information, involves the audience, evokes discussion, makes technical terms easy to understand and provides practical actionable learning.

bizeez communications is a South Australian based marketing agency catering primarily to the tourism, hospitality, food and wine industries.

Since its launch in 2010, bizeez communications has worked with clients including wineries, food producers, chefs, restaurants, accommodation providers and industry specific organizations throughout Australia and New Zealand. They create marketing strategies, training programs and offer support to address a wide range of marketing and public relations needs.


May 10, 2017
9:30 am - 4:30 pm
Event Category:


Wine Industry Suppliers Australia Inc
0409 783 221


National Wine Centre
Cnr Hackney & Botanic Roads
Adelaide, South Australia 5000 Australia
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08 8313 0095