Winning the battle for customer engagement – Moving on from marketing by the numbers

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Winning the battle for customer engagement – Moving on from marketing by the numbers

May 18, 2017 @ 7:30 am - 10:00 am

$65 - $80

Marketing has been defined by conversion of awareness to sales, either through conventional media with reach and penetration or through web and social channels with clicks and likes. In the always connected world, where forms of new and old media are in rapid transition and customers are ‘always on’, we are now able to directly measure and immediately respond to customer sentiment as never before.

This is the first in a series of seminars presented by WISA and WCA in partnership with Hydra Consulting that will explore the new playing field of continuously analysing and influencing customer sentiment using modern data collection, analytics and automation with tools and services that any business can use – no matter how big or small.


Key Topics:

The customer sentiment impact of Yellow Tail’s Superbowl advertising campaign. Dr Darren Oemcke, Marketing Director of Hydra Consulting

Interacting and engaging with data using natural language questioning in IBM Watson Analytics for Social Media with a case study from the Melbourne Spring Fashion Show and an example of wine sales data trends analysis. Mary-Jane Goddard, IBM ANZ Team Leader for Analytics and Technical Sales

Improving the performance of cellar door/ restaurant by combining visitor movement data with POS data at a local and a regional scale. Stephen Blacketer, Managing Director of Morton Blacketer and Adelaide Cloud

The Speakers:


Darren Oemcke helps companies to build strategic customer engagement, modernise operation’s and build effective strategy. He has worked in product development, consulting and production in the wine industry having production across viticulture, wine making, distribution, packaging, branding and tourism. He has a passion for building customer engagement into all aspects of how business is done and understanding how we can better align all business processes to delivering customer value.

Mary-Jane Goddard is IBM Australia and New Zealand’s Team Leader for Cognos Analytics, Watson Analytics and Technical Sales. She is focused on Enhanced Visualisations and Social Media Insights and leading customers to cloud platforms for information delivery. She will show you how data driven insights using natural language question and answering can be so easy, you’ll wonder why you didn’t start sooner.

Since 1987, Stephen Blacketer has created and commercialised data-driven products and services including VineAccess, CellarDoorMETRICS, MultiScreen and Auctionator. He is a software developer and business builder who has worked as a computer programmer, business analyst, system administrator, product manager, marketing manager, business owner and company director. He brings this deep experience to the development of tools that leverage the latest capability in software to deliver customer experience improvement.


May 18, 2017
7:30 am - 10:00 am
$65 - $80
Event Category:


Wine Industry Suppliers Australia Inc
Wine Communicators of Australia


The Ellington
23 Hackney Road
Hackney, South Australia 5069 Australia
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(08) 8132 5999