Winery Sponsorship Survey

WISA surveyed a number of wineries in an open call in the early part of 2019, to develop a basic level of understanding for wineries and sponsorship managers to improve the value proposition required for mutually beneficial partnerships. This analysis conducted by WISA Member, Hydra Consulting, is based on the 34 responses from the wine industry.

The key results of the survey showed the following.

• Those with higher case productions were more likely to be approached for sponsorship and donation requests.
• Particiapnts are most likely to be approached for donations on a weekly basis.
• Donations were typically less of than $50 value.
• Charities, not for profits and community groups were considered favourable sponsorship recipients.
• Participants generally preferred to be contacted between April and September.
• Participants wanted longer-term commitments to organisations they felt were relevant to their brand.
• Participants didn’t like sponsoring events that didn’t reflect their corporate ethic, like sponsoring events where underage people can win their wine.
• The closer to their winery the more appealing the sponsorship.
• Participants are seeking to build wins for both their brand and the recipient.
• Participants want recognition, brand awareness, value, ROI, feedback and acknowledgment for their sponsorship.

Download the full report below.